Holidays Campaign 2014 - 2016
ART DIRECTOR, DEVELOPED CAMPAIGN CREATIVE
The holiday campaign creative was carried through for 3 years, a campaign that I developed and art directed. Holidays at Universal is an event in both parks, the Macy's Holiday Parade™ at Universal Studios® and Grinchmas™ at Universal's Islands of Adventure®. The holidays campaign involved several print, digital, video and photography tactics.
Holidays TV Commercial
This was a big addition to the Holidays campaign, to have the creative come to life in a TV commercial. From the large "OH WHAT FUN IT IS" build out, Grinch on Hollywood Rip Ride Rockit and showing all the excitement Universal Studios® offers during the holidays.
HOLIDAYs at resorts / photo shoot
Hard Rock Hotel + Loews Royal Pacific + Loews Portofino Bay + Cabana Bay Beach resort
ART DIRECTion / overseeing entire production = selecting talent + wardrobe + select images
COMMUNITY OUTREACH CAMPAIGN • Lead Designer
Developed an internal campaign for the Universal Orlando® Foundation that allows employees to give back to the community/organizations by a donation of their choosing. Universal Orlando® Resort supports many organizations which allows team members to get involved and know their donation is going to a good cause.
Universal Orlando Resort Brand outdoor + Stanchion Signage
ART DIRECTOR, Developed campaign creative
Executed the creative for the brand outdoor and stanchion signage, highlighting popular ride characters.
New Year's Eve Campaign
ART DIRECTOr, Developed campaign creative
The EVE "NYE" event campaign creative was carried through for 3 years. The event took place within CityWalk®, featuring DJ M-Squared, a full party experience to ring in the New Year.
Campaign tactics included ads, club card, signage and digital outdoor.
Meeting & Events COLLATERAL (Magazine Layout Series)
ART DIRECTOR, managing creative
I completely managed the meeting and events creative, which included lots of print tactics and several video and photography opportunities.