Holidays Campaign 2014 - 2016


The holiday campaign creative was carried through for 3 years, a campaign that I developed and art directed. Holidays at Universal is an event in both parks, the Macy's Holiday Parade™ at Universal Studios® and Grinchmas™ at Universal's Islands of Adventure®. The holidays campaign involved several print, digital, video and photography tactics. 

Holidays TV Commercial


This was a big addition to the Holidays campaign, to have the creative come to life in a TV commercial. From the large "OH WHAT FUN IT IS" build out, Grinch on Hollywood Rip Ride Rockit and showing all the excitement Universal Studios® offers during the holidays. 

HOLIDAYs at resorts / photo shoot

Hard Rock Hotel + Loews Royal Pacific + Loews Portofino Bay + Cabana Bay Beach resort 

ART DIRECTion / overseeing entire production = selecting talent + wardrobe + select images


Developed an internal campaign for the Universal Orlando® Foundation that allows employees to give back to the community/organizations by a donation of their choosing. Universal Orlando® Resort supports many organizations which allows team members to get involved and know their donation is going to a good cause. 

Universal Orlando Resort Brand outdoor + Stanchion Signage

ART DIRECTOR, Developed campaign creative

Executed the creative for the brand outdoor and stanchion signage, highlighting popular ride characters. 

New Year's Eve Campaign

ART DIRECTOr, Developed campaign creative

The EVE "NYE" event campaign creative was carried through for 3 years. The event took place within CityWalk®, featuring DJ M-Squared, a full party experience to ring in the New Year.
Campaign tactics included ads, club card, signage and digital outdoor. 

Meeting & Events COLLATERAL (Magazine Layout Series)

ART DIRECTOR, managing creative

I completely managed the meeting and events creative, which included lots of print tactics and several video and photography opportunities. 

Cabana Bay Beach resort / shuttle bus interior signage

Art Director, concept development

Grad Bash School Flyer

art director / developed campaign Creative

CityWalk Group Dining Menus

Art director, Concept development

Travel Weekly Cover + Inside front cover + insert

Lead DESIGNER, brand creative

Red Oven Photo shoot / CityWalk restaurant